The objective was to create an identity to help the client bring their agenda to the table in a political context and furthermore attract members to the organisation.

The identity and logo mark is based on the ‘ø’ in ‘grøn’ – which creates a distinct and dynamic element that can be utilised in a various ways across media and touchpoints. It’s inspired by the movement of the wings on wind turbine and has a notion of progressiveness and circulation.

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