We developed the identity to reflect the digital dna that lays at the core of the brand while at the same time incorporating the ‘tactile’ nature of quality craft.

A set of carefully crafted vibrant gradients provide a dynamic and fluid backdrop evoking a sense of energy and immediacy – balanced by clear typography arranged in a tight grid-system. The choice of typefaces integrates a historical aspect. Tiempos (by Klim foundry)  takes the functionality of Plantin and Times, gently updating it for contemporary use.

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